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Make it easy and fun for consumers to dispose of packaging in the right way, in the right bin. Why don't consumers do this, even if they say that they care about the environment? The gap between saying and doing is big.

Today the Netherlands Institute for Sustainable Packaging (KIDV) launches The Sustainable Packaging Compass. With the Compass, companies can determine the sustainability of packaging based on three pillars: recyclability, circularity and environmental impact. Furthermore, it is possible to compare the current product-packaging combination with other alternatives. The Compass helps companies to set their course towards a circular economy.

When recycling packaging, it is important that the material flows are as homogeneous as possible. In the recycling process, packaging is washed so that any product residues disappear and labels and adhesives are removed. In practice, however, not all labels and adhesives are removed properly during the washing process. The National Test Centre for Circular Plastics (NTCP) has therefore developed a test protocol for this purpose on behalf of the Netherlands Institute for Sustainable Packaging (KIDV).

Reuse systems are gaining popularity as a way to reduce the environmental impact of packaging. In the business-to-business (B2B) market, reusable packaging systems have been widely used for some time. Mainly for financial reasons, but more and more parties also see and appreciate the environmental benefits. This is an extra reason for implementation.

Today, the Netherlands Institute for Sustainable Packaging (KIDV) publishes an update of the Recycle Check for rigid plastic packaging. This update is made annually on the basis of developments in the packaging value chain and questions from users. A number of issues have been clarified and refined.