'Paper and cardboard packaging deserve a chance'
From plastic to paper, that seems to be an easy step to make packaging more sustainable. This shift has been clearly visible for several years. Companies with sustainable packaging goals score a lot of goodwill with consumers. And because of its high recycling rate (90 per cent in the Netherlands and 92 per cent in Belgium), paper and cardboard packaging seem to make a major contribution to the circular packaging chain. But we should not close our eyes to the limitations and boundaries of fibre-based packaging.