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About us

Increasingly more entrepreneurs want to make their packaging more sustainable, because they see the importance and the opportunities of a circular economy for packaging material. This is why the Netherlands Institute for Sustainable Packaging (KIDV) advises and inspires companies with practical advice. We offer factual knowledge and tools that are based on scientific research. 


KIDV has a Supervisory Board, a committee of independent experts and the KIDV office. The Supervisory Board includes representatives of the packaging industry. The committee of independent experts exists of scientists from different universities.

KIDV is financed by the Packaging Waste Fund (Afvalfonds Verpakkingen) with two million euros per year for a period of ten years. This amount comes from the Packaging Waste Management Contributions.


Chris Bruijnes

Managing director

Ingrid Goud

Office and HR management

Karen van de Stadt

Packaging expert

Anne van Seters

Packaging expert

Nynke Arntzen

Packaging expert

Niels van Marle

Packaging expert

Marcel Keuenhof

Packaging expert

Caitlin Ouwehand

Packaging expert

Vincent Balk

Project manager

Marc Reijnders

Project manager

Charissa Koolen

Project manager

Gijs Langeveld

Project manager

Lilian Scholten

Communication advisor

Maartje Knaap

Communication advisor

Gerard Haverkamp


Supervisory Board

Cees de Mol van Otterloo

Managing director Afvalfonds
Verpakkingen (chair man)

Marc Jansen

Managing director Centraal Bureau

Marian Geluk

Managing director Federatie Nederlandse

Ronald van Welie

Managing director Nederlandse 
Cosmetica Vereniging (NCV)


Eus Peters 

Managing director Raad Nederlandse 



Committee of Independent Experts


Ulphard Thoden van Velzen

Wageningen University & 

Jan Paul van Soest

De Gemeynt

Jacqueline Cramer

Universiteit Utrecht

Jos Keurentjes

TU Eindhoven


Roland ten Klooster

Universiteit Twente / Plato 
Product Consultants


Peter Rem

TU Delft