By looking at packaging materials from the consumer’s perspective, sustainable packaging becomes an investment in the added value for customers. After all, packaging materials affect consumer behaviour during the purchase, use, and disposal of the product-packaging combination, and sustainable packaging can also contribute to sustainable consumer behaviour. This is sufficient reason to carefully consider the effects on consumers when developing packaging materials.
How does sustainability affect consumers’ purchasing behaviour? What role can sustainable packaging materials play in this regard?
How can you realise the sustainable use of the product by making the packaging more sustainable?
How can you stimulate consumers to reuse packaging materials more often or separate their packaging waste more effectively?