Example
Unilever’s compressed deodorant
Publication date: June 22, 2014
Organisation: Unilever
Unilever’s smaller deodorant spray cans result in less packaging and reduced CO2 emissions.
Unilever launched the innovative 'compressed' deodorant sprays in 2014: a small deodorant spray can that is just as effective as the regular deodorant spray. The newly developed packaging uses 50% less propellant gas. On average, these compressed cans contain up to 25% less aluminum and reduce CO2 emissions by 510 tons annually. Thanks to the smaller spray cans, up to twice as many outer packaging cartons fit on a pallet and up to a third less pallets are required for transportation.