To squeeze or not to squeeze: How squeeze tubes affect consumers' serving sizes

The study reveals that using squeeze tubes, versus traditional containers, decreases the serving sizes that consumers choose for themselves. Because squeeze tubes increase the ease of monitoring, more attention is paid to the serving size and consumers serve themselves less of the product. The findings in this paper offer consumers an effective tool for decreasing their servings of unhealthy products: changing the type of packaging they use might help them avoid overconsumption of such products.