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Publication date: March 12, 2019
Organisation: TerraCycle

Loop is a new global shopping system and reuse model, announced by TerraCycle in collaboration with several large brands such as: Unilever, Mars, Coca Cola, Danone and Jacob Douwe Egberts. This concept will enable consumers to order a selection of trusted products in newly designed, re-usable and/or recyclable packaging.

When the consumer orders online, the products will be home-delivered. After usage, the consumer can give the packaging back to the delivery company. It will then be collected, cleaned & refilled or recycled by the manufacturer(s). In short, closing the loop. With Loop, TerraCycle wants to offer a solution to the environmental impact of single use packaging, without having an effect on user experience. In the spring of 2019, the new platform will be launched in New York, New Jersey and Pennsylvania. Afterwards, it will become available in more cities.