Lightweight packaging for Dove shower cream
Thanks to so-called ‘MuCell-Technology®', the packaging for Dove shower cream is 15% lighter and uses less plastic.
One of the objectives in the Unilever Sustainable Living Plan is to halve the amount of waste associated with the disposal of its products by 2020. The packaging weight for Dove Body Wash has been reduced by 15 percent thanks to ‘MuCell-Technology® for Extrusion Blow Moulding’ (EBM). This technology was developed in partnership with Alpla and MuCell Extrusion. By adding gas bubbles to the plastic, less material is used. This reduces the use of plastic by 275 tons a year. Expansion of this technology could ultimately lead to a saving of 27,000 tons of plastic with full roll-out across the whole product portfolio. The new technology has no impact on the recyclability of the material.