Example
Fair Trade Original’s lightweight wine bottles
Publication date: February 16, 2011
Organisation: Fair Trade
Fair Trade Original has produced a lightweight wine bottle weighing 350 grams as opposed to 550 grams.
The company sources its wine from South Africa, amongst other places. There, the local wine producer developed a range of ultra-lightweight wine bottles in collaboration with a bottle manufacturer. The previous screw top bottle weighed at least 550 grams. The wine is now imported in bottles that weigh only 350 grams.