Example

PROCTER & GAMBLE PACKAGING WITH DOSING FEATURE

Publication date: July 27, 2015

Organisation: PROCTER & GAMBLE

For its Mr. Proper brand, Procter & Gamble developed a packaging with a dosing system for cleaning agents.

The right amount of cleaning agent is released with a single squeeze, which prevents the wastage of the cleaning product. Furthermore, the cleaning agent has been concentrated by a factor of 2.5, which means less packaging material is needed per dosage unit. This new packaging design saves 11,000 tonnes of packaging material and 1,125 truckloads per year and has reduced water usage by 64%.