Belona's Linerless labels
Belona produces linerless labels, adhesive labels without the well-known yellow backing paper. Herewith more than 60% of material is saved. During the label process no waste is generated.
In addition to using less material in the label, linerless labels contribute to sustainability in the packaging chain in several respects. More labels fit into a roll and the label length is variable, so only one size needs to be kept in stock. More standardization and more labels per transport mean multiple savings in transportation and waste production.
Belona introduced linerless labels on the Dutch market in 2014 on Macropak. The company won the sustainability award at this packaging fair. In 2016 Belona became a runner-up for the NL Packaging Awards in the sustainability category.