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Searious Business

Want to prevent plastics from entering our ocean? A major source of pollution is packaging. A key challenge is multi-laminate packaging, as it is very difficult to recycle. To tackle this issue, Searious Business is developing a recyclable drink pouch, currently being tested in different production facilities. Also, to drive more systemic change, Searious Business has set up a consortium together with Brightlands Material Center & TNO, called RePETitive Packaging. The main goal of this consortium is to make all plastic food packaging recyclable, in line with the EU Strategy for Plastics in a Circular Economy.

Meet the founder
Coming from business and having worked in sustainability for years, Willemijn Peeters believes that companies are the true catalysts of change. She founded Searious Business in 2016 to prevent the plastic soup at the source.