E-Waste Arcades

How to make people separate and throw away their trash? E-Waste Arcades have found a way to make discarding your waste fun! With this they are trying to influence behavior positively and increase the percentage of waste ending up not just in a bin but also in the right bin. How do they do it? Reusing old materials such as used washing machines, they have created playful trash bins that reward the user with games and funny sounds for each item thrown away. On top of that, they organize activation campaigns and challenges for education and business to effectively trigger behavioral change.